The Software-to-Sales Framework

A research-backed, 6-phase system to turn your vibe-coded MVP into a revenue-generating business in 8-12 weeks

The Research: Why This Framework Exists

The data reveals a massive gap between building software and generating revenue

90%

Startup Failure Rate

90% of startups fail, with 20% closing in the first year alone

Source: Startup Genome Report 2024

42%

No Market Need

42% of startups fail because they built something nobody wants

Source: CB Insights 2024

75%

Never Profitable

75% of VC-backed startups never reach profitability

Source: Failory 2024

The AI Coding Explosion (2024)

$500M

Cursor ARR

Fastest to $100M in SaaS history

$200M

Lovable ARR

In just 12 months

10x

Replit Growth

$10M to $100M in 6 months

350%

Market Growth

AI coding tools market YoY

The Critical Gap

Building Software

Easier than ever

Getting Customers

Still brutally hard

The Problem: Technical founders can build MVPs in days with AI tools, but have no systematic approach to finding customers and generating revenue.

The 6-Phase Framework

8-12 weeks from "built but not selling" to first paying customers

PHASE 1

Reality Check

Week 1

Before you scale, validate you're solving a real problem people will pay for

Key Activities:

  • •Interview 10 potential customers about the problem
  • •Validate problem-solution fit (not just solution)
  • •Determine: vitamin or painkiller?
  • •Identify willingness to pay

Deliverables:

  • Problem validation report
  • Customer interview insights
  • Go/No-Go/Pivot decision
PHASE 2

Market Position

Week 1-2

Define exactly who you serve and craft a message that resonates

Key Activities:

  • •Define your ICP (Ideal Customer Profile)
  • •Craft compelling value proposition
  • •Competitive analysis and differentiation
  • •Develop core messaging framework

Deliverables:

  • ICP document (who, pain, goals)
  • Value proposition statement
  • Positioning map vs. competitors
PHASE 3

Launch Strategy

Week 2-3

Identify where your customers hang out and build your go-to-market plan

Key Activities:

  • •Channel mapping (where your ICP lives)
  • •Community-first launch planning
  • •Early adopter outreach list (50-100 people)
  • •Content and distribution strategy

Deliverables:

  • Channel strategy document
  • Launch timeline and checklist
  • Early adopter outreach plan
PHASE 4

First 10 Customers

Week 3-8

Manual, high-touch sales to validate your model and build momentum

Key Activities:

  • •Founder-led outbound sales (no delegation)
  • •Personal demos and calls
  • •Rapid feedback collection and iteration
  • •Build case studies and testimonials

Deliverables:

  • 10 paying customers
  • Refined product based on feedback
  • Proven sales playbook
  • 3-5 customer testimonials
PHASE 5

Scale Systems

Week 8+

Automate acquisition with platforms and tools (Make Money From Coding)

Key Activities:

  • •Build automated funnels and email sequences
  • •Implement Make Money From Coding platform
  • •Set up analytics and tracking
  • •Content marketing engine

Deliverables:

  • Automated lead generation system
  • Platform integration complete
  • Content calendar and system
PHASE 6

Community & Retention

Ongoing

Build sustainable growth through community, retention, and referrals

Key Activities:

  • •Build community around your product
  • •Customer success and onboarding programs
  • •Referral and affiliate programs
  • •Retention metrics and churn reduction

Deliverables:

  • Active community (Slack/Discord)
  • Onboarding sequence and docs
  • Referral program launched
  • Retention playbook

Your 8-12 Week Roadmap

Week 1

Reality Check + Position

Week 2-3

Launch Strategy

Week 3-8

First 10 Customers

Week 8-12

Scale & Retain

Result: Validated business with paying customers and systematic growth

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